Journal Entry 10/12/2011 (Keawe Adventures)
Basically my company is starting from ground zero after
returning from Rhode Island. I was in
Rhode Island creating a beach activities program at the Misquamicut Beach Club
in Watch Hill. Invited by the one of the
best general managers I’ve ever had the pleasure of working with-Phil
Korestki. Got there on June 20, 2011,
and stayed for two months finally returning on September 1. A couple of services we offered fly fishing
clinics, snorkeling, surfing, beach boot camp, triathlon training, and stand-up
paddling. It went off without a
hitch!!! Great program, but not the best
business move.
With a limit amount of clients (club members), I was at the
mercy creativity, weather and the natural rotation of club members on the
beach. My initial investment was about
15 thousand, I brought in about 18 thousand.
Great I made 3 thousand. Now
there are the other expenses and losses that I didn’t see coming. The biggest lost was the loss of business in
Hawaii to the point where I have to start over.
No customers, no travel agents actively working, absolutely nothing, but
my own drive and determination to make it happen.
I spent the first couple of weeks working with active
customers that were in town for the end of summer. September and October is usually a slow
month, so it was expected. Anyway, after
two weeks of writing on forums, I am finally beginning to see the fruits of my
labor. So far I’ve had two individuals’
book tours for May and another inquiry for Spear fishing for 6 people. I would relate running this business to a
football team with the odds against them.
This is survival and a game of inches.
You keep working at it over and over and over, until finally you see the
glimmering light---bookings. Then you
work harder, spending less, credit cards maxed out. Anyway, I’m starting this journal to log my
successes as I start this new business.
Each day I’ll give an assessment of what I did; who I talked to; and was
it worth it.
So today like many days during this past month I needed to
create, think and move. Press release!!!
Let as many people know I’m back and I’ve done great things to improve my
company. My meeting with Activities
Hawaii, scheduled at 10 am, was cancelled at 9 am. A couple customers e-mailed me this morning
wanting to book tours for May 2012.
The work I put into my company over the last two weeks are
finally paying off. We updated our booking system. Now individuals can book via our website, and
check available dates. I think that is
pretty cool. In fact we got our first
deposit today! Over the past two weeks
we also revamped the entire webpage by adding my descriptions and
pictures.
On this day, today, not tomorrow, I was sent out press
release to Marine Corps Community Service, a few customers, Norwegian Cruise
Lines, Princess Cruises, and Royal Caribbean Cruise Lines, and The Kahala Hotel
and Resort. I know I lost the contract
at The Kahala Hotel and Resort, but I like to keep them updated on things going
with Keawe Adventures. You never know
when there might be opportunity.
It is about 3:30 pm and I’ve been working since 7 am. What is the true measure of success? Is it working for yourself or making
money-both. How do you quantify time versus success? Is it 10,000 hours of work equals a million
dollars—maybe. I believe in what I’m
doing and I believe in hard work. Lastly
if you can imagine something/believe in something you can make it happen with
the right planning, organization communication and proper execution.
K, Later on I’m going to go train to get ready for this Ironman
in June 2011.